Wealthsimple Premium Identity
Team—
Role: ACD, Wealthsimple
Design: Elise Assenza, CJ Flynn, Gregory Hergott
3D: Tendril, Ben Fryc
Photographer, premium shoot: Joshua Kissi (Agency partner: Instrument)
ECD, premium shoot: Thierry Ambraisse
Photographer, credit card shoot: Michael Kaimierczuk
Producer: Marc TavasThe goal of the identity refresh for Wealthsimple Premium clients (over $100K in net deposits) was to take a more holistic approach by refining our visual system across the ecosystem. As clients’ wealth grows, Wealthsimple helps them bridge into the next tier milestone, so we introduced a new photography and design template library to highlight expanded benefits around travel, dining, and the launch of our credit card.
To help launch Wealthsimple’s credit card, we commissioned Tendril to create a CG film and a suite of evergreen content, developing a flexible visual toolkit to launch the product as part of our Premium client offerings. (See video link for full credits)
